CROSS-PLATFORM | 2017

5th Louisiana Biennial: The Art of the Poster

Student Best of Show ADDY Award

Gold ADDY Award

Silver ADDY Award

(31ATE) is a local food campaign educating consumers on geographically localized food, its advantages, and importance of why it should be bought. The strength of this strive is consumers’ fear of unhealthy food choices or desire to achieve good health. The goal is getting consumers to become part of the movement. 

To determine success, the campaign looked into social media effectiveness, new members vs. returning ones, marketing materials, and word-of-mouth. People standing behind, loving, and promoting the food in their community is what (31ATE) hoped to achieve. The purpose was to increase local food production and consumption through consumers’ demands. This campaign’s top three objectives were: 1) Informing the consumers of the importance of buying local food regards to health and where their food actually comes from, 2) Enriching their social community, and 3) Promoting food culture.